Every Rose Co. coach signs this before joining us.
How we hold our women, hold each other, and hold the line — across every session, every message, every workbook, every threshold.
If you're reading this, it means we've decided to work together — and I'm so glad. Before we open the door to a single woman's story, I want to put words to what we promise her.
This isn't a contract written by a lawyer. It's the way we've chosen to show up. Read it slowly. Sign it only if every line feels true.
— Natalee & the Rose Co. teamThese are not slogans. They are decisions. When you don't know what to do in a session, return to these — they will tell you.
To empower every adult woman, at every stage of life, to reset, realign, and rise — holistically. We don't fix women. We hand them back to themselves.
To become the world's most trusted whole-woman coaching platform for women in every season of life. Trust is built one session, one promise kept, one boundary held.
Every woman who comes to Rose Co. leaves more herself than when she arrived. Not a different woman — a more recognisable one.
Safe, seen, supported — and quietly powerful. If a woman doesn't feel this in her first ten minutes with us, we have failed her, regardless of outcome.
Becoming is not a weakness — it's the bravest thing a woman can do. We will never treat a woman in transition as broken, behind, or in need of saving. We treat her as the most awake person in the room.
And how we hold ourselves, as coaches:
In every session, every voice note, every message between sessions — these hold.
The session is for her, not for me. I will not bring my own urgency, my own opinions of her choices, or my own unfinished work into the chair. If I notice it happening, I'll name it — and route it back to her.
Nothing she tells me leaves the room except as required to protect her safety or by law. I will not discuss her by name among our coaches, in marketing, or with anyone in her life. Anonymised case learning happens in the designated, locked Rose Co. casework rooms only.
If I see a pattern, a contradiction, a place she's avoiding — I will tell her. Honest is one of our five traits because the absence of it is the most expensive failure a coach can have.
I will not collude with her smaller story. I will not co-sign avoidance dressed up as self-care. I will hold her capacity higher than her current behaviour, every time.
I will coach. I will not diagnose, treat, prescribe, or attempt to do therapy. The list in Section 03 is not optional reading — it is the floor of my practice with Rose Co.
If a client needs licensed care, I will say so directly, warmly, and without making it a failure. I will use Rose Co.'s referral pathway, document the conversation, and continue coaching only where appropriate.
I will be in supervision, peer pod, or my own coaching/therapy on a regular cadence. I cannot hold a woman in a place I have not been willing to stand in myself.
I will read her last journal, last symptom log, last note before her session. I will start on time and end on time. I will not check my phone. The 50 minutes are sacred.
I will never enter a romantic or sexual relationship with a current or former client. While I am coaching her, I will not enter any financial or business-partnership relationship with her, and I will not coach close friends, family, or anyone with whom I cannot keep a clean professional frame. Any other kind of relationship with a former client (such as friendship or business) may begin only after twelve months have passed since our work ended, and only after I disclose it in writing to Rose Co. leadership at hello@rosecocoaching.com.
This is the brand promise, and it is mine. If a season of work hasn't done that, I will say so, and we will end well — with referral, with reflection, with grace.
Rose Co. coaches are not licensed therapists, psychiatrists, physicians, registered dietitians, attorneys, or financial advisors. We are coaches — and we are deliberate about what that means.
If a client presents with active suicidal ideation, an eating disorder, untreated trauma, an active substance issue, severe mood disturbance, a medical condition outside coaching scope, or a legal/financial situation requiring a regulated professional — pause coaching, refer to the Rose Co. clinical referral list, and notify the Rose Co. care team within 24 hours. We will support you. No coach is ever alone with a hard call.
Most sessions are everyday work. A few are not. Here is exactly what we do when the floor shifts.
Slow your voice. Drop your shoulders. Ask if she's safe right now — directly, without euphemism. Don't problem-solve. Don't promise confidentiality you can't keep.
If she is at risk: stay on the line, give her the relevant crisis line, encourage her to contact her GP, therapist, or a trusted person, and — with consent where possible — help her get there.
Notify the Rose Co. care team within 24 hours via the safeguarding form. Document factually, briefly, in her file. Take the rest of your day. We will follow up with you and with her.
Rose Co. is a US-based platform. We welcome coaches based in the United States and the United Kingdom. Wherever you sit, the floor is the same: don't practise outside your license, don't practise outside your training, and follow the law of the jurisdiction in which the client receives the service.
You will not present yourself as a licensed therapist, counsellor, social worker, dietitian, nutritionist (in states where the title is restricted), physician, attorney, or financial advisor unless you hold the relevant active US license and disclose it on your Rose Co. profile.
You acknowledge that several US states regulate "nutrition advice" and that you will keep your nourishment work strictly in general, educational, non-medical territory.
You will not represent yourself as a registered medical, psychological, dietetic, legal, or FCA-authorised professional unless you hold the relevant UK registration and have disclosed it. You will follow UK GDPR for client data handled in the UK and will not provide financial advice that falls under FCA scope.
UK-based coaches working with US-based clients agree that the client's US state law applies to the service delivered.
Less poetic, equally non-negotiable.
Journal entries, symptom logs, photos, voice notes — all belong to the client. You will access them only inside Rose Co. systems, only to support her work, and you will not export, screenshot, or share them. Records are retained for 7 years post-engagement and then deleted, per Rose Co. data policy.
All client engagements are billed through Rose Co. No side-channel payments, no off-platform sessions, no upsells of unrelated products or programmes during an active engagement. Coach earnings, splits, and tier movement are shown in your portal in plain numbers.
You will not use a client's name, image, voice, or story in your marketing without explicit, written, revocable consent. You will not promise outcomes Rose Co. cannot guarantee. You will not use the words "cure," "treat," "diagnose," or "heal" in clinical senses.
You will hold proof of your primary coaching or clinical certification before you are matched with clients. You will maintain active professional-liability (errors & omissions) insurance that covers online and virtual coaching and clients located in the United States; a policy issued outside the U.S. must state that it covers U.S. clients. Rose Co. recommends limits of at least $1,000,000 per claim. You will upload a certificate of insurance before you are accepted (coaches applying from January 1, 2027 submit it with their application; coaches already with Rose Co. must upload it by December 1, 2026), keep it current, and tell us within 7 days if your coverage lapses or changes. Rose Co. carries platform insurance; it does not extend to your individual practice.
Burnout, grief, life events, illness — they happen. The right call is to pause new clients and let the Rose Co. care team rebalance your roster. We'd rather hold you for a season than lose you to overload.
Endings are part of the work. A clean ending is one of the most caring things a coach can offer.
Closing a season. When a client's season of work is complete, schedule a closing session: name what's changed, name what's still moving, hand her the workbook, name what she'd want to come back for.
Pausing or referring. If coaching is no longer the right fit — for scope, for chemistry, for capacity — say so directly, route her to the Rose Co. care team for re-matching or referral, and offer a gentle final session if she'd like one.
Leaving Rose Co. If you decide to leave the platform, you commit to a 60-day handover window: no new clients, gentle close-out of active engagements, and a respectful handoff so no woman is dropped mid-season. You may not solicit Rose Co. clients off-platform during or after your tenure.
Coaching is not therapy or medical care. The services you provide on Rose Co. are coaching services for educational and personal-development purposes. They are not psychotherapy, counselling, medical care, dietetic care, legal advice, or financial advice, and are not a substitute for any of the above.
Independent contractor. You are an independent contractor providing services through the Rose Co. platform, not an employee, agent, or partner of Rose Co. You are responsible for your own taxes, insurance, licensing, and compliance with the laws of your jurisdiction and the jurisdictions of your clients.
Mandatory reporting. You will comply with mandatory-reporting laws applicable to you (e.g. suspected abuse of a minor or vulnerable adult). Where you have a legal duty to report, you will do so and notify the Rose Co. care team.
Indemnification. You will indemnify and hold harmless Rose Co. from claims arising out of your acts or omissions outside this Code, outside scope of practice, or in breach of platform terms.
Term & termination. This Code is in effect for the duration of your tenure with Rose Co. Material breach — including breach of confidentiality, scope, dual-relationships, or safeguarding obligations — may result in immediate removal from the platform and reporting to relevant licensing bodies where applicable.
Governing law. This Code is governed by the laws of the State in which Rose Co. is incorporated; coach-client services are governed by the law of the jurisdiction in which the client receives the service.
This document will be reviewed by counsel before launch and updated annually. The plain-English voice will be preserved.